creativebug® Operating Content Platform Acquisition Opportunity
Profitable Virtual Streaming Hub for Art & Craft Instruction, Inspiration, & Community
- $4+ Million Annual Revenue
- 5Yr-Avg. $1.2+ Million Annual EBITDA
- Advanced Proprietary Software Platform
- 1,200+ Paying Libraries with 200,000+ Patrons
- 25,000 Paying Consumer Subscribers
- 1,700 Owned Instructional Recordings
- 820,000+ Opt-In Email Addresses
- 620,000+ Social Media Followers
April 17, 2025
The creativebug® Experience
creativebug® provides an all-access, on-demand learning experience, allowing subscribers to explore thousands of professionally produced instructional videos for sewing, art, craft, and needle art. Classes cater to all skill levels, with expert-led lessons filmed and edited in-house in Berkeley, CA, ensuring high-quality content delivery.
Strong & Loyal Audience
creativebug® boasts a dedicated and engaged customer base, with members accessing content through both individual consumer subscriptions and enterprise programs with education and library systems, which in turn offer free access to participating community members.
Enterprise Program
- 1,200+ active libraries under 843 paying accounts, reaching 223,000+ patrons
- 1,700 instructional recordings
- Hoopla BingePass partnerships
- Generates $2.2M in annual revenue
Consumer Program
- 25,000+ paying individual members
- Subscription plans: $4.95/$7.95/$9.95 per month or annual options
- Generates $1.9M in annual revenue
Engaged Audience
Financial Performance
creativebug® for Libraries launched in July of 2018. Since then, the enterprise program has signed up 1,200+ library accounts and become a $2M+ business unit.
Availability
creativebug® is currently available in the U.S., Canada, Australia, and New Zealand. creativebug® is also available to access via Hoopla’s BingePass, which launched December 19, 2024, averaging 70 check-outs/day and forecasting $40,000 in annual revenue.
Email us at: [email protected]
Creativebug, LLC is a wholly owned subsidiary of JOANN INC., a debtor in possession in pending chapter 11 bankruptcy cases. JOANN Inc, and its affiliates have entered into an agency agreement with GA Joann Retail Partnership, LLC and the prepetition term lenders, who have retained Hilco Streambank to manage the sale described herein.
