The receiver appointed to administer the assets of Nygard International Partnership (“Nygard”) appointed Hilco Streambank to market and sell Nygard’s intellectual property assets as part of a Canadian receivership. The offering included brands such as Alia and TanJay, domain names, tech packs for the brands’ best-selling bottoms, social media assets and more.
Since 1969, the company’s brands have been synonymous with great fitting jeans and it has developed a loyal customer following in Canada and the United States. The company’s products were distributed through multiple channels including wholesale, retail and ecommerce. Its bottoms and denim feature proprietary SLIMcurve Technology™ and were valued by women of all sizes.
We conducted a broad marketing outreach campaign to numerous international companies, and received bids from 5 parties. Following an auction with 14 rounds of bidding, we assisted the receiver in closing a deal. Deal terms have not been disclosed.