MusclePharm

In October 2023, MusclePharm Corporation, a performance lifestyle company that develops, manufactures, markets, and distributes branded sports nutrition products and energy beverages, was sold to FitLife Brands, Inc. for total consideration of $18.5 million. Hilco Corporate Finance served as the exclusive investment banker to MusclePharm for its section 363 sale in bankruptcy.

MusclePharm is a globally-recognized performance lifestyle company. Since its founding in 2006, MusclePharm has been a leader in the sports nutrition industry, with sales in over 100 countries and over 5,000 retail outlets. MusclePharm’s sales reached a peak of over $175 million, with endorsements from internationally recognized celebrities, athletes, and sports teams.

FitLife Brands, Inc. is a national provider of innovative and proprietary nutritional supplements and wellness products under several brand names. It offers weight loss, general health, and sports nutrition supplements.

Hilco Corporate Finance, a boutique investment banking advisor affiliated with Hilco Global, provides unmatched creativity and relentless support to our clients. Our seasoned team of professionals specializes in comprehensive advisory services to private and public companies, private equity groups, family offices, and entrepreneurs. Founded in 1987, Hilco Global is a diversified financial service company with 20+ highly specialized business units and 800+ professionals across five continents globally.