Tracking Technology Litigation
The client needed to identify gaps between consent choices captured in its CMP and the tracking technologies actually firing on-site, risking over-collection and compliance exposure.
- Inventoried and organized all tracking technologies in use & their configurations
- Assessed alignment between CMP settings and actual tag/script behavior
- Delivered enhancements and a forward-looking governance within 8 weeks
Engaged as an independent advisor to assess alignment between the client’s consent management platform (CMP) and its tracking technology deployments, and to guide remediation.
Hilco Global Cyber Advisors conducted a comprehensive review of the client’s tag manager and hard-coded scripts, then organized the tracking technology inventory to establish a clear, current baseline.
We implemented targeted enhancements to both the consent management system and tag manager configuration, ensuring consent signals now flow seamlessly and consistently to every tracking technology. This closed the gap between stated consent and actual data collection, reducing compliance risk and strengthening user trust.
Beyond remediation, Hilco Global Cyber Advisors helped the client build lasting governance capability, including:
- Established a repeatable process for vetting and onboarding new tracking technologies.
- Helped define clear roles and ownership across teams.
- Delivered a playbook, including a standardized tracking technology assessment, so the client can independently evaluate and govern future tools with confidence.
