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D M Design Bedrooms Limited

D M Design Bedrooms Limited (1)

Hilco is seeking offers to acquire the intellectual property assets of D M Design Bedrooms Limited (In Liquidation) (“DM Design” or the “Company”). Established in 1984, DM Design became a leading name in bespoke home furnishings, specialising in custom-designed bedrooms, kitchens, and bathrooms. The Company set itself apart by offering a comprehensive, end-to-end service, from detailed planning and precision manufacturing to seamless delivery and expert fitting. DM Design’s commitment to quality craftsmanship has seen it complete over 100,000 room transformations across the UK. Renowned for delivering stylish and personalised home solutions, DM Design’s portfolio reflects its dedication to high standards, reinforced by its FIRA Gold certification, a hallmark of superior furniture quality. DM Design maintains a strong industry reputation for creating beautiful and functional spaces for its clients.

Available Assets
  • Goodwill in the DM Design Brand: With over 35 years of experience, DM Design has established significant goodwill in the bespoke furniture industry, becoming a household name, particularly in Scotland. Renowned for its high-quality, custom-made kitchens, bedrooms, and bathrooms, DM Design built a strong reputation for delivering tailored solutions that enhanced the brand’s credibility. The Company’s dedication to quality is underscored by its membership in the Furniture Industry Research Association (FIRA) and its prestigious FIRA Gold certification for furniture quality and manufacturing standards. DM Design also won the Scottish Home Improvement Awards in 2016 and 2017, further reinforcing its position as a market leader. Customer feedback for DM Design was overwhelmingly positive, with Trustpilot reviews often praising the bespoke nature of the furniture, the professionalism of the installation teams, and the overall quality of products.
  • Trade Marks: The Company holds unregistered rights to the “DM Design” and “DM Design Kitchens, Bedrooms & Bathrooms” brand names and logos, providing valuable brand recognition in the bespoke furniture market.
  • Designs: DM Design likely holds unregistered design rights for many of its custom-made furniture designs.
  • Domain Name: The Company’s primary domain, dmdesign.com, is available to acquire.
  • Copyright in Website Content: DM Design holds copyright to its website content, which showcases its services and includes an in-house-produced interior blog.
  • Social Media Accounts:
  • Customer/Prospective Customer Data: The Company likely held customer data for its previous customers, as well as data from prospective customers enquiring by phone or online via the Company’s website.
  • Supplier Data: The Company likely maintained a database of its key suppliers.

This opportunity offers a unique chance to acquire the intellectual property and brand assets of a well-established leader in the bespoke furniture industry, with a strong digital presence, loyal customer base, and a reputation for quality.

Sale Process and Further Information

Please note that the deadline for offers is Monday 7 October 2024 at 12pm BST. 

Please register your interest and direct any questions in the first instance to,

Yasmin Saadi (+44 (0) 7766 075798, [email protected]) and
Alexander Muir (+44 (0) 7593 562917, [email protected]) of Hilco.

Bids are to be directed in writing to Hilco. A buyer’s premium of 10% will be payable by the Buyer. A Bid Submission Form is available on request. Terms and conditions related to the sale can be provided on request.

Key Terms and Conditions

The Proposed Liquidator acts as an agent of the Company and without personal liability.

The bidder acknowledges that Hilco acts as an agent for the Proposed Liquidator who offers for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Proposed Liquidator, and bidders are deemed to have carried out their own due diligence.

VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 10% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.

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