Noodle Live Limited (In Liquidation)

Hilco is seeking offers to acquire the intellectual property, tangible assets and stock of Noodle Live Limited (In Liquidation) (“Noodle Live” or the “Company”) on behalf of the Joint Liquidators of the Company, Allister Manson and Charles Turner of Opus Restructuring LLP.
January 27 2025, 2pm GMT
Launched in 2012, Noodle Live built a reputation as a pioneer in sustainable event technology solutions. The Company enhanced attendee engagement and streamlined event operations through its innovative tools, serving conferences, exhibitions, and corporate events across various sectors. With its focus on eco-conscious practices, Noodle Live became known for delivering efficient and seamless event experiences.
Noodle Live’s technology portfolio includes a range of solutions designed to simplify event management. These include RFID/NFC-enabled badges, which improved how attendees interacted with events and mobile applications for lead capture and session tracking. The Company’s on-demand badging system, which prints personalised attendee badges within seconds, became a standout feature, helping to reduce queues and enhance overall efficiency.
After showcasing its technologies, Noodle Live established partnerships with prominent organisations such as Google, The Economist, and Biba Medical, reflecting its ability to meet the needs of high-profile clients. The Company’s emphasis on personalisation and flexibility ensured its tools were adaptable to various requirements, while its commitment to sustainability remained central to its approach.
This acquisition offers the opportunity to harness Noodle Live’s intellectual property, including proprietary software, databases, and event management tools, to make a mark in the evolving event technology market. By leveraging these assets, there is potential to build on Noodle Live’s strong foundation and address growing demand for innovative and sustainable event solutions.
The Noodle Live Brand
Noodle Live has established itself as a pioneering and innovative brand at the forefront of sustainable event technology. Known for its ability to seamlessly integrate cutting-edge tools with eco-conscious practices, the Noodle Live brand represents a forward-thinking approach to event management. By streamlining operations and enhancing attendee engagement, Noodle Live has delivered impactful solutions to a range of industries.
High-profile collaborations have played a significant role in solidifying Noodle Live’s reputation as a trusted partner in the event technology sector. Partnerships with global organisations such as Google, The Economist, and Biba Medical have demonstrated the brand’s ability to provide tailored solutions for high-visibility events. Whether it’s delivering seamless on-site registration systems or providing interactive RFID/NFC-enabled technology, Noodle Live has consistently met the demands of complex, large-scale projects.
Noodle Live’s innovative solutions have also garnered industry recognition, with the brand’s commitment to sustainability and operational excellence celebrated by clients and collaborators alike. The company’s advanced tools, including rapid on-demand badging systems and mobile lead capture applications, reflect its dedication to addressing the evolving needs of event organisers while reducing environmental impact.
The Noodle Live brand is widely recognised for its ingenuity, reliability, and ability to deliver exceptional results. Its legacy of innovation and collaboration with notable organisations positions Noodle Live as a valuable asset for any buyer seeking to leverage its reputation and expertise in a growing and dynamic event technology market.
Trade Marks
The Company likely holds rights in unregistered trade marks protecting the “Noodle Live” brand name and logo.
Full details on the Company’s trade marks are available via a virtual data room.
Technology & App
Noodle Live’s technology represents a breakthrough in event management solutions, combining user-friendly design with advanced engineering to enhance operational efficiency and attendee engagement. At the heart of Noodle Live’s innovation are its proprietary RFID/NFC-enabled smart badges and mobile applications, designed to streamline event processes and improve data collection in real-time.
Unlike traditional event tools, Noodle Live’s RFID/NFC badges are lightweight, durable, and seamlessly integrated with its software ecosystem. These badges enable high-speed on-site registration, session check-ins, contact sharing, and activity tracking, all with a simple tap. The Company’s technology reduces manual data handling, increases accuracy, and improves the overall attendee experience. The badges are also reusable, supporting the Company’s commitment to sustainability.
Complementing the Company’s technology is its comprehensive mobile app, Noodle Live, available on IOS and Android. The Noodle Live app allows exhibitors to collect and manage attendee data efficiently. Features such as real-time note taking, lead scoring, and document sharing make it an indispensable tool for trade shows and exhibitions. Furthermore, the Noodle Live app provides organisers with live attendance data, capacity management insights, and compliance tracking, all through an intuitive interface.
Noodle Live’s technology is further enhanced by its real-time reporting capabilities, giving organisers insights into event performance and attendee behaviour, helping them measure their audiences’ responses and improve future events.
Acquiring Noodle Live’s technology and app offers a valuable opportunity to adopt proven innovations in event technology. With a strong emphasis on sustainability, efficiency, and user-friendly design, these solutions enable organisers to create outstanding events while meeting the increasing demand for eco-friendly and adaptable event management tools.
Domain Name & Website Content
The primary noodlelive.com domain name is available to acquire.
The Company owns the copyright in the website content hosted at https://www.noodlelive.com/, which served as a key platform for showcasing their event technology solutions.
Social Media Accounts
Rights in social media accounts are also available to acquire across Twitter, LinkedIn, X and Facebook.
Full details on the Company’s social media accounts are available via a virtual data room.
Customer Data
The Company maintained a comprehensive database of its previous customers, including globally recognised multinational corporations such as Google and Adidas, alongside smaller organisations, and includes valuable information such as contact details, engagement history, service preferences, and specific operational requirements.
Supplier Data
The Company maintained a detailed database of supplier information to support its operations.
Tangible Assets
A range of office and computer equipment are available for acquisition.
Full details on the Company’s tangible assets are available via a virtual data room.
Stock
A selection of event badge stock and printing materials are available for acquisition.
Full details on the Company’s stock are available via a virtual data room.
Offers are due Monday 27 January 2025 at 2pm GMT
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.
The Joint Liquidators act as agents of the Company and without personal liability.
The bidder acknowledges that Hilco acts as an agent for the Joint Liquidators who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Joint Liquidators, and bidders are deemed to have carried out their own due diligence.
VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.