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The Yorkshire Dales Food and Drink Festival

The Yorkshire Dales Food & Drink Festival
Acquisition Opportunity

Hilco is seeking offers to acquire the intellectual property and tangible assets of Events By B3 Limited, Operator of The Yorkshire Dales Food and Drink Festival (or the “Company”) on behalf of the Proposed Liquidators of the Company, Jonathan Amor and Richard Oddy of Azets UK.

Bid Deadline

June 6 2024, 4pm BST

Background

With a legacy spanning over eight years, the Yorkshire Dales Food and Drink Festival has established itself as the largest festival of its kind in the UK, attracting tens of thousands of visitors annually. The festival has become a staple for food enthusiasts and families, offering diverse food and drink options, interactive cooking demonstrations, and live entertainment. The festival’s commitment to providing an unforgettable experience has cemented its status as a premier event in the UK’s festival landscape.

The Yorkshire Dales Food and Drink Festival brand is synonymous with large-scale, high-quality events celebrating culinary excellence. Over the years, the festival has garnered significant recognition and goodwill. The festival is renowned for featuring celebrated celebrity chefs such as James Martin, The Hairy Bikers, and Gino D’Acampo. These high-profile chefs bring their culinary expertise and star power to the festival, attracting food enthusiasts nationwide.

The festival’s collaboration with esteemed trading partners and endorsements further amplifies its credibility and appeal. Notable partners like Timothy Taylor Brewery, which hosts a bar area at the event, enhance the festival’s reputation and provide unique experiences for attendees. The Yorkshire Dales Food and Drink Festival’s reputation for excellence is reflected in its accolades, having been shortlisted for Best UK Non-Music Festival in the UK Festivals Awards in 2019 and 2023 and winning the Tourism Event of the Year at the 2019 White Rose Awards.

This acquisition opportunity represents the opportunity to acquire an established and innovative brand with a strong market presence built on a foundation of robust partnerships, high-profile endorsements, and a loyal customer base. Investing in this successful and proven event concept offers a lucrative prospect for affirming the festival’s position in its current market, expanding into new markets, and further developing its offerings. With the opportunity to acquire the Company’s intellectual property and tangible assets, including all branding rights, goodwill, and event infrastructure, the assets are primed for a seamless transition to new ownership for an acquirer to capitalise on the festival’s legacy and explore new opportunities for growth and expansion.

Available Assets

The Yorkshire Dales Food and Drink Festival Brand

its inception almost a decade ago, the Yorkshire Dales Food and Drink Festival has grown to become the largest of its kind in the UK, drawing over 30,000 visitors annually. Celebrating the rich culinary traditions of the Yorkshire Dales, the festival has become a beloved fixture in the national events calendar.

Renowned for its commitment to quality and diverse offerings, the festival features high-profile celebrity chefs, attracting food enthusiasts and families from all over the country. The festival’s partnerships with esteemed regional brands, including Timothy Taylor Brewery, which hosts a popular bar area at the event, enhance its credibility and appeal, providing unique and memorable experiences for attendees.

The strength of the Yorkshire Dales Food and Drink Festival brand is evidenced by its widespread recognition and numerous accolades. The festival was shortlisted for Best UK Non-Music Festival in the UK Festivals Awards in 2019 and 2023 and won the Tourism Event of the Year at the 2019 White Rose Awards.

Over the years, the festival has garnered significant press coverage, highlighting its contributions to the food and drink sector and its role in promoting regional produce. The festival’s influence extends beyond the immediate event, with endorsements from celebrated chefs and notable trading partners who trust and advocate for the festival’s commitment to quality and innovation. The blend of celebrity chef demonstrations, diverse food and drink offerings, interactive workshops, and live entertainment creates a vibrant and inclusive event that appeals to a broad audience.

With a history of success and a future focused on growth and expansion, the Yorkshire Dales Food and Drink Festival is poised to continue its legacy of excellence and innovation in the years to come.

Trade Mark

The Company holds a registered UK trade mark protecting the “Yorkshire Dales Food & Drink Festival” brand name and logo.

Domain Names & Website Content

The Company holds the primary yorkshiredalesfoodanddrinkfestival.com domain name, linked to the festival’s informational and e-commerce website, and the UK-specific yorkshiredalesfoodanddrinkfestival.co.uk domain name.

The Company owns the copyright in the website content hosted at https://yorkshiredalesfoodanddrinkfestival.com/, which serves as the main portal for information and ticket sales for the festival.

Social Media Accounts

An enviable social media following supports the Yorkshire Dales Food & Drink Festival brand, with c. 150k followers across Facebook, Instagram and Twitter.

A full social media schedule is available via a virtual data room.

Customer Data

The Company’s database of former customers/attendees, spanning the last five years of the festival’s operation, is available to acquire.

Exhibitor and Vendor Data

A comprehensive database, including names and contact details, of the exhibitors and vendors who have participated or were to participate in the festival is also available.

Equipment

A range of essential equipment integral to the successful execution of the event, including high-quality tents and marquees, sound systems, IT equipment and light tracking, is also available to acquire.

Full details on the Company’s tangible assets are available via a virtual data room.

Sale Process

Offers are due Thursday 6 June 2024 at 4pm BST.

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.

Key Terms and Conditions

Hilco acts as an agent of the Company without personal liability. Upon appointment, the Liquidators will also act as agents of the Company without personal liability.

The bidder acknowledges that Hilco acts as an agent for the Proposed Liquidators who offer for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Proposed Liquidators and bidders are deemed to have carried out their own due diligence.

VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 10% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.

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