Project Hearth
Acquisition Opportunity
Hilco is pleased to offer for sale the business and/or assets of an established UK-based subscription home services business operating through a proprietary technology platform (the “Company”).
Founded in 2022, the Company provides recurring domestic services through a technology-enabled operating model combining customer acquisition, geographically concentrated service routes, automated payments, and field-service delivery. Consumers can obtain an instant quote, book, manage and pay for services through the Company’s web and mobile applications, with its proprietary technology managing the customer lifecycle from initial acquisition and onboarding through scheduling, route allocation, service delivery, payment collection and customer communications.
The Company has developed an established base of over 2,000 active customers, approximately 96% of whom are attached to a live recurring service agreement, representing approximately £31,811.37 of monthly recurring service value or £469,000 on an annualised basis. Since commencing operations, the Company has completed in excess of 50,000 customer jobs and established over 80 configured service routes across 119 outward postcode districts. Alongside its operating business, investment has been made in developing a proprietary technology platform comprising approximately 191,500 lines of first-party application code, customer-facing web and mobile applications, an extensive back-office operating system, an operational database and integrations with established payment, routing, communications and analytics providers.
The opportunity therefore provides potential acquirers with a combination of an established recurring customer and revenue base, geographically concentrated service routes, proprietary technology, operational data and embedded know-how, together with a scalable platform with potential application across a range of recurring, route-based home service categories.
Highlights
- Established Recurring Customer Base: Over 2,000 active customers, approximately 96% of whom are attached to a live recurring service agreement.
- Recurring Revenue Model: Active recurring service agreements represent approximately £31,811.37 of monthly recurring service value, equivalent to approximately £469,000 on an annualised basis, with management reporting monthly customer churn of approximately 0.4%-0.5% following the first month.
- Established Route-Based Operating Platform: The Company operates 81 configured service routes across six principal geographic patches and 119 outward postcode districts, providing an established and geographically concentrated service network across the North of England.
- Established Trading & Service History: More than 50,000 customer jobs have been completed since commencement of trading in 2022, with approximately 29,000 jobs recorded on the Company’s current technology platform following its migration in 2025.
- Proprietary End-to-End Technology Platform: The Company has developed an integrated technology platform managing customer acquisition, quotation, onboarding, recurring scheduling, route allocation, field operations, payments and customer communications across customer-facing web and mobile applications and an extensive back-office system.
- Integrated Route Management & Digital Infrastructure: Proprietary functionality supports geographic service-area mapping, customer-density analysis, recurring scheduling, route allocation and pricing, complemented by integrations with established payment, route optimisation, customer communications, mapping and analytics providers.
- Scalable Customer Acquisition & Home Services Proposition: The Company combines in-house customer acquisition with technology-enabled, geographically concentrated service delivery, providing an established operating model with potential application across complementary recurring and route-based home service categories.
Available Assets
- Brand & Goodwill: The goodwill and trading history attaching to an established recurring home services business, including its consumer-facing brand, customer relationships, service routes and associated commercial goodwill.
- Customer Database & Service Agreements: An established database of active and historic customers, comprising customer, property, service agreement, job, payment and engagement data, including more than 6,000 customer records, together with associated recurring service arrangements.
- Software, Source Code & Technology IP: The Company’s proprietary software ecosystem, comprising approximately 191,500 lines of first-party application code across customer-facing web and mobile applications, a back-office administration platform, backend API, database architecture and shared software libraries.
- Mobile Applications: Customer-facing mobile applications and associated app-store listings, together with related application assets and installed user base, subject to applicable transfer requirements.
- Digital Assets: Domain names, website and customer-facing web infrastructure, back-office and API subdomains, digital content and social media accounts.
- Tangible Assets
Sale Process and Further Information
Offers are due Monday 28 September 2026 at 12pm BST.
All expressions of interest and bids are to be directed to Hilco in writing. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.
Key Terms & Conditions
Hilco is acting as the exclusive agent for the Company in connection with the proposed sale of, investment in, or other transaction relating to, some or all of the Company’s business, shares, assets and/or intellectual property (the “Transaction”).
Any Transaction may be structured as a share sale, business sale, asset sale (portfolio or individual), investment, joint venture or other arrangement. The Transaction is made strictly on an “as is, where is” basis. Only such right, title, and interest (if any) as the Company may have will be transferred to a purchaser or investor. No warranties, guarantees, or representations (express or implied) are given by the Company or Hilco in respect of the business, assets, intellectual property, or any information provided. All parties must rely solely on their own inquiries, investigations, and due diligence. Any information supplied (including financial, commercial or technical information) is provided for convenience only and has not been independently verified.
All offers are subject to the addition of VAT at the prevailing rate, where applicable. A non-refundable deposit equal to 20% of the agreed purchase price must be paid by the successful purchaser within 48 hours of offer acceptance. Payment of the deposit grants the purchaser the exclusive right to proceed with the acquisition of the relevant assets for a limited period and on the terms agreed. A Buyer’s Premium of 10% of the final purchase price is payable by the successful purchaser in addition to the agreed purchase price, is non-negotiable and is payable at the same time and in the same manner as the purchase price and forms a condition of Transaction.
Legal completion timelines and transaction mechanics will be agreed as part of the definitive documentation.
Hilco’s full Terms and Conditions apply.
