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Hilco Streambank was retained by the receiver for Bluefly Acquisition, LLC as its agent to market and sell the assets of is the original online fashion e-tailer and marketplace. Launched in 1998, during the infancy of internet retailing, for two decades has been the leading e-commerce destination for luxury fashion and accessories, making luxury available at discounted prices both to fashionistas and aspirational buyers. provides its customers with the latest designer fashions in categories ranging from luxury or contemporary footwear, handbags, apparel and accessories, as well as pre-owned, jewelry and men’s offerings.

The Process

The assets available for sale included the brand’s trademarks, domain names and customer data. We reached out to more than 300 potential buyers, and worked closely with the company’s former employees to provide buyers with access to diligence.


Hilco Streambank ran an auction for the brand assets, resulting in a sale of the assets, following more than 25 rounds of bidding.


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