Bluefly

Background

Hilco Streambank was retained by the receiver for Bluefly Acquisition, LLC as its agent to market and sell the assets of Bluefly.com. Bluefly.com is the original online fashion e-tailer and marketplace. Launched in 1998, during the infancy of internet retailing, for two decades Bluefly.com has been the leading e-commerce destination for luxury fashion and accessories, making luxury available at discounted prices both to fashionistas and aspirational buyers. Bluefly.com provides its customers with the latest designer fashions in categories ranging from luxury or contemporary footwear, handbags, apparel and accessories, as well as pre-owned, jewelry and men’s offerings.

The Process

The assets available for sale included the brand’s trademarks, domain names and customer data. We reached out to more than 300 potential buyers, and worked closely with the company’s former employees to provide buyers with access to diligence.

Outcome

Hilco Streambank ran an auction for the Bluefly.com brand assets, resulting in a sale of the Bluefly.com assets, following more than 25 rounds of bidding.