Francesca’s®

Hilco IP Services was retained in connection with the Chapter 11 sale process for the intellectual property assets of Francesca’s®, a nationally recognized women’s specialty boutique brand founded in 1999, known for its curated fashion, accessories, gifts, and loyal customer following. The sale opportunity included the Francesca’s® trademarks, Francescas.com and related domain names, a 7.4 million active email opt-in customer database, social media accounts, and related brand collateral.

Hilco led a highly accelerated and competitive sale process, identifying and negotiating with multiple stalking horse candidates and documenting a stalking horse agreement within just 18 days of engagement. To maximize value and preserve optionality, Hilco managed parallel transaction paths, including both IP-only and broader go-forward structures involving store leases, operational assets, and supporting contracts, while also navigating technical transition issues associated with domain, eCommerce, and related infrastructure dependencies during the company’s winddown.

The transaction closed in March 2026, delivering consideration of more than 2x the value of indications received prior to Hilco’s engagement and demonstrating Hilco’s ability to run fast, creative, and technically complex processes to maximize value for branded consumer businesses in distressed situations.