Charming Charlie Accessories Brand
Background
Hilco Streambank was retained by Charming Charlie to market and sell the intellectual property assets of the company including its trademarks, the CharmingCharlie.com domain name, customer data and social media assets.
The brand is a one-of-a kind source of trend right style that inspires women to live more colorfully. Known for offering a wide array of women’s fashion accessories and apparel, beauty products, gifts and more, all arranged by color, the brand makes that perfect look fun and easy to find. The sale included a vast customer database of highly loyal customers – more than 10.5 million of them – who love the brand’s offerings for the big days to the everyday.
The Process and Outcome
Hilco Streambank reached out to more than 490 potential buyers identified as likely to have an interest in the Charming Charlie intellectual property assets. Following a spirited auction with 35 rounds of bidding, CJS Group, LP – an entity controlled by Charlie Chanaratsopon, the founder of Charming Charlie – was declared the winner, having bid more than $1.1 million. The sale closed in September, 2019.
