Menu icon

Charming Charlie Accessories Brand

Charming Charlie


Hilco Streambank was retained by Charming Charlie to market and sell the intellectual property assets of the company including its trademarks, the domain name, customer data and social media assets.

The brand is a one-of-a kind source of trend right style that inspires women to live more colorfully. Known for offering a wide array of women’s fashion accessories and apparel, beauty products, gifts and more, all arranged by color, the brand makes that perfect look fun and easy to find. The sale included a vast customer database of highly loyal customers – more than 10.5 million of them – who love the brand’s offerings for the big days to the everyday.

The Process and Outcome

Hilco Streambank reached out to more than 490 potential buyers identified as likely to have an interest in the Charming Charlie intellectual property assets. Following a spirited auction with 35 rounds of bidding, CJS Group, LP – an entity controlled by Charlie Chanaratsopon, the founder of Charming Charlie – was declared the winner, having bid more than $1.1 million. The sale closed in September, 2019.


Let’s connect and work together

If your business or a business in your portfolio is facing a current challenge, our team can provide a qualified perspective and experience-based guidance toward an optimized resolution.
Contact us