Hilco Streambank was retained to market the intellectual property assets of Fred’s, the discount retailer which had sales of more than $1.2 billion in 2018 and more than 560 brick and mortar locations. It generally served low-, middle- and fixed-income families located in small- to medium-sized towns. The brand’s customers tended to be value-oriented and budget-conscious, and often lived in rural areas without easy access to large discount retailers.
The offering included the Fred’s brand, used as its retail nameplate as well as on its private label offerings, the customer data, its fredsinc.com domain name, social media assets and the FRED NASDAQ stock ticker symbol.
As part of Fred’s chapter 11 process, Hilco Streambank marketed the Fred’s intellectual property assets, a process which resulted in a sale to an affiliate of Discount Outlet that closed in early 2020.