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Prima Wawona

Prima 6.26.24
Acquisition Opportunity

Hilco Streambank has been engaged to sell the Prima Wawona patent and trademark portfolios on behalf of the liquidating trustee of PW OpCo Liquidating Trust.

Indication of Interest Deadline

August 14th, 2024

Overview

Prior to ceasing business operations, Prima Wawona was the largest producer and packager of stone fruit in the United States, owning upwards of 13,000 acres of stone fruit orchards across the San Joaquin Valley of California that generated $300 million of revenue in 2022. At its height in the early 2020s, Prima Wawona was valued at $1 billion and produced five times as many peaches as the entire state of Georgia, with each acre generating approximately $23,000 of stone fruit per year.

  • Largest producer of stone fruit in America
  • $300 million of revenue in 2022
  • 13,000 acres of stone fruit orchards
  • $1 billion valuation in 2020s
Available Assets

53 Active U.S. Plant Patents (Asexual Propagation)

  • Peach (prunus persica) 26 patents
  • Nectarine (prunus persica) 24 patents
  • Plum (prunus salicina) 1 patent
  • Rootstock (Prunus) 2 patents

50+ Registered U.S. Trademarks

Class 31 (IC 031) trademarks including profitable branded peach and nectarine varieties including:

  • Sweet 2 Eat®
  • Summer Flame®
  • Autumn Burst®
  • Flare®
  • Prima®

35 Plant Variety Protection Certificates

The PVP certificates cover the sexual reproduction of several varietals of peach and nectarine trees and are effective in Australia, EU, France, South Africa, and Spain.

Sale Process

Contact Hilco Streambank at project+peach@hilcoglobal.com to learn more.

This process is separate from the Chapter 11 Bankruptcy case of Prima Wawona and is not conditioned on any order or approval of the Bankruptcy Court or any other third party. As such, the liquidating trustee may choose to accept an offer and enter into a transaction at any time, including prior to the indication of interest deadline.

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