Simply Fashion, a discount retailer of women’s apparel and accessories, retained Hilco Streambank to market and sell its intellectual property assets during its chapter 11 bankruptcy case. These assets included the Simply Fashion trademarks, domain names and customer data.
Operating in many major urban markets across the United States, Simply Fashion offered modern styles and the latest trends. These offerings included essentials ranging in sizes across the board, including Plus and Super Plus, as well as Juniors and Misses.
Over a 3-month period, Hilco Streambank ran a marketing campaign for the intellectual property assets. Following an auction at which Chaps was designated as the winning bidder, Hilco Streambank assisted the company in closing the deal.