Specialty Commerce Corp.

Specialty Commerce Corp., a pioneer of catalogue and ecommerce brands, built a portfolio of trusted, category-leading brands including Paula Young®, Especially Yours®, Salon Silhouettes®, and Beyond Extensions®, and sold through its own sites and marketplace Wig.com. The company served a broad customer base through ecommerce, catalog, wholesale, and marketplace channels, offering everything from fashion-forward women’s wigs to salon-grade hairpieces and patented clip-in extensions. Especially Yours® caters specifically to the fashion-conscious customer with wigs, braids, and head-to-toe apparel, while Paula Young® is America’s top wig brand for women experiencing thinning hair or medical hair loss.

As part of a strategic divestiture, the company engaged Hilco Streambank to market and sell substantially all of its assets. With the businesses facing a potential shutdown, we successfully closed two transactions. We facilitated the sale of certain assets related to the Paula Young business to a buyer committed to growing the brand through its catalog and e-commerce channels. Recognizing the potential of the Especially Yours brand, particularly its expanding apparel line, we carved it out of the broader sale. We identified and closed a transaction with an established women’s apparel company which plans to introduce Especially Yours-branded accessories in both brick-and-mortar stores and online. The process we ran and the call to action we offered encouraged potential buyers – including some who had been circling the opportunity for years – to come to the table in a meaningful way. Deal terms were not disclosed.