Specialty Commerce Corp. Acquisition Opportunity

Hilco Streambank presents the opportunity to acquire the assets of Specialty Commerce Corp. The offering includes the market-leading Paula Young® women’s wig brand, the beloved Especially Yours® wig and apparel brand, the Wig.com marketplace, the Beyond Extensions® brand, and the wholesale brand Salon Silhouettes®. The brands leverage a loyal following of customers across a multi-channel platform including ecommerce, catalogue and wholesale. Throughout the winddown of the company, the company’s employees remain available to assist a buyer with the transition and preservation of operations. There are opportunities to acquire one or all of the company’s business assets, offering flexibility based on a buyer’s strategic interests and target customer.

For more information, contact Hilco Streambank at [email protected].

Paula Young® – America’s Leading Wig Brand for Women

The mission of Paula Young®, the leading wig brand in the U.S., is to offer beautiful, affordable hair solutions that help women develop the confidence to believe in themselves and their beauty.   The brand offers stylish, natural-looking, salon-quality wigs, wiglets, and hairpieces at affordable prices to women experiencing thinning hair and medical hair loss. It also serves as the exclusive white-label designer to an exclusive collection of wigs designed and modeled by actress Jaclyn Smith.  The brand commands a significant market share, generating more than $22 million in annual net sales from highly loyal customers.

Especially Yours® – Head-to-Toe Fashion for Women of Color

 Especially Yours® offers a wide assortment of fashionable, versatile wig and hair piece styles and clothing for the fashion-conscious black woman. The brand delivers affordable, head-to-toe style, offering a wide range of products including wigs, braids, headbands, church suits, sportswear, outerwear, shoes, and accessories.  In a highly competitive space, the brand stands out, generating approximately $22.5 million in annual net sales.

Wig.com – High-Traffic Ecommerce Marketplace

Wig.com is a leading online destination for a broad range of value-driven hair solutions, offering an extensive selection of wigs, hairpieces, extensions, and accessories across all styles, colors, and price points. The site caters to a wide demographic, with strong appeal among older women seeking practical and stylish hair options at affordable prices.

As a high-traffic ecommerce marketplace, Wig.com serves as a key channel for multiple wig brands, featuring both proprietary and third-party lines. The platform benefits from scale and deep category specialization, driving strong customer loyalty and repeat purchase behavior.

Salon Silhouettes® – America’s #1 Direct-to-Salon Wholesaler of Beauty Wigs

Salon Silhouettes® is the leading direct-to-salon wholesaler of beauty wigs and hair pieces in the U.S., proudly serving thousands of professional salon partners nationwide. The brand delivers stylish, salon-quality hair solutions designed for fun, fashion, and convenience—as well as for clients experiencing thinning hair or medical hair loss.

Beyond Extensions®

Beyond Extensions® is a premium, patent-protected line of natural-looking, ultra-comfortable clip-in hair extensions designed to appeal to a broad demographic of younger women.

• 2024 Net Sales: Approximately $44.6 million
• Catalogues: 200K catalogues sent every 2-3 weeks

eCommerce (including Email, Social and SMS programs), Catalogue, Wholesale, and Marketplace:

The company markets its brands through its branded ecommerce sites at PaulaYoung.com and EspeciallyYours.com, as well as its marketplace Wig.com, and B2B to salons through Salon Silhouettes®.  The company distributes catalogues every 2-3 weeks which drive traffic to its websites along with daily email and SMS sends and also invites orders by phone.  It supplements its distribution channels with Amazon marketplace sales.

Assets for sale include the following:

• Trademarks supporting market-leading wig B2C and wholesale B2B brands
• Domain names including PaulaYoung.com, EspeciallyYours.com, and Wig.com
• Expansive customer data lists including email and SMS
• Social media accounts for each brand
• Extensive high quality owned photography of all products
• Opportunity to acquire inventory in transit and proprietary wig and apparel designs
• Long term relationships with six of the top wig manufacturers in the world. Largest manufacturer in four of the six factories. Pricing leverage and all A styles dual sourced.
• Relationships with catalogue printers and ecommerce site provider
• Exceptionally high gross margins
• Loyal customer following, repeat purchases are 70%+ of sales
• Cost efficient outsourced call center
• Next generation web sites developed and ready to launch
• History of list rental income
• Dropship vendor relationships in both wig & apparel
• Product photography is on models and catalog/internet ready

Please contact Hilco Streambank at [email protected] to learn more.