Rite Aid®

Rite Aid® was a leading U.S. retail pharmacy chain with more than 60 years of operating history, historically operating over 2,000 stores nationwide and serving millions of customers through prescription pharmacy services and front-end retail offerings.

Hilco IP Services was retained in connection with the Company’s Chapter 11 cases to market and sell certain remaining intangible assets, including the RiteAid.com website, rights associated with the Rite Aid® brand and owned private label brands, front-end retail consumer loyalty data, and select additional intangible assets. The engagement required a highly tailored approach to position and monetize a complex asset set spanning brand, digital infrastructure, and data.

Our team designed and executed a targeted sale process that expanded the buyer universe beyond the prior investment bank-led effort, generated broad market engagement, and culminated in a competitive auction with multiple qualified bidders and numerous rounds of bidding. Through this process, Hilco IP Services drove materially improved outcomes relative to earlier indications of interest.

The assets were sold in a single transaction for $7.8 million—multiple times higher than values indicated in the prior investment bank-led process—demonstrating the effectiveness of a specialized, intangible asset-focused monetization strategy in a complex, distressed environment.

The engagement also involved navigating significant technical and operational complexities tied to the separation and transfer of mission-critical digital assets, including the RiteAid.com domain, which remained deeply integrated with the Company’s enterprise systems and ongoing wind-down activities. We worked closely with the Debtors and their advisors to implement a transition framework that preserved business continuity, supported ongoing reporting and administrative needs, and enabled an orderly transfer of the assets to the purchaser.