Action Face

Founded in 2018, Action Face developed an innovative AI-powered platform that allows users to create personalized 3D avatars using smartphone or computer cameras through a web application. Users can utilize these avatars in augmented and virtual realities and 3D-print them as action figures. Quickly becoming a technology leader, Action Face partnered with the NBA and Hewlett Packard and earned numerous accolades, including recognition as Best Startup in Entertainment and Gaming at the SXSW in 2022.

Action Face retained Hilco Streambank to market and sell its codebase, trademarks, domain names, customer database, social media accounts, NBA license agreement, and HP 3D printing agreement as a part of the company’s Chapter 11 bankruptcy proceeding.

Hilco Streambank ran an expeditious sale process in which we contacted over 200 strategic and financial buyers and successfully documented and executed a transaction only 32 days after the process launch. We arranged a $10 million stock transaction with the buyer Infinite Reality in June 2024.