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Upper90 Capital Management engaged Hilco Streambank to market for sale its collateral, including the brand, patents, finished inventory, and tooling associated with the ergonomic office chair brand all33, which revolutionized the office chair with its patented hinged pivot solution.

Launched as a direct-to-consumer brand, all33 capitalized on the proliferation of work-from-home and hybrid office work models and had begun to undertake efforts to deploy a distribution strategy in the wholesale channel.

Hilco Streambank conducted a 6-week sale process under Article 9 of the Uniform Commercial Code and ultimately qualified numerous bidders who participated in a public auction.

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