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Bon Worth Acquisition Opportunity: Vintage-Inspired Women’s Fashion Brand

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Acquisition Opportunity

Hilco Streambank is seeking offers for the heritage, comfort-focused women’s fashion brand, Bon Worth, and related assets.

Accepting Offers

A Trusted Brand for the Value Conscious Customer

When Worth Wells and Bonnie Smathers pledged their wedding vows, they were happy knowing their names would be joined for life. What they didn’t realize at the time was that their names would become synonymous with a beloved nationwide chain of women’s casual clothing stores—Bon Worth—founded by their son, Loren Wells.  For more than 55 years, Bon Worth has stood for trust, reliability and comfort for an underserved population of women approaching the golden years of their lives.

The brand grew from humble beginnings, with Loren Wells fusing his love for his parents Bonnie and Worth and his astute sense of style.  Purchasing leftover stock fabrics from the textile mill that employed him and leveraging the creativity of his mother Bonnie, he sold dresses and blouses to tourists from the family’s small brick house in Hendersonville, NC.

Staying true to its heritage by offering timeless designs, the brand expanded to achieve a nationwide presence, with 468 retail stores at its peak and an ecommerce site at BonWorth.com. Known as “America’s Favorite Mother-Daughter Store,” Bon Worth is celebrated for its fabrics and perfect fit for Mature and Missy women of all sizes. The brand is synonymous with timeless, beautiful pieces that mix and match into elegant, comfortable, and gorgeous outfits for any occasion—ranging from everyday essentials to special events—with stunning colors and prints.

An Opportunity to Expand a Heritage Brand

Following Loren Wells’ passing in 2018 and faced with COVID-19 pandemic-related retail closures, the brand seeks new ownership to focus on its e-commerce operations and initiate a growth strategy. The new owner will have the opportunity to leverage the brand’s heritage by bringing a fresh focus to the e-commerce site and expanding into additional channels including wholesale and licensing.

The Offering

Available assets include:

  • Trademarks (Bon Worth, Vanessa Red)
  • Domain names (BonWorth.com, VanessaRed.com)
  • Social Media Accounts (Facebook Bon Worth, 31k followers)

 

Accepting Offers

Contact

Contact Hilco Streambank at [email protected] to learn more.

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