Bon Worth

Bon Worth is a trusted brand with over 55 years of history, founded by Loren Wells in honor of his parents, Bonnie and Worth. What started as a small operation selling dresses and blouses from a Hendersonville, NC home grew into a beloved nationwide chain known for offering reliable, comfortable, and stylish clothing for women approaching their golden years. At its peak, Bon Worth boasted 468 retail stores and a strong online presence, becoming synonymous with timeless, elegant designs in fabrics that flatter women of all sizes. Known as “America’s Favorite Mother-Daughter Store,” the brand offered versatile pieces perfect for any occasion.

Seeking new ownership to revitalize its e-commerce presence and expand into new channels, the company engaged Hilco to market and sell its trademarks, domain names, social media accounts, and inventory. Hilco Streambank conducted a broad sale process with respect to the IP, reaching out to over 550 potential buyers. The offering enticed Vermont Country Store, a veteran catalog retailer with a strong presence in ladies’ apparel.  The deal closed in March 2025.  Deal terms were not disclosed.