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Party City Intangible Asset Acquisition Opportunity

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Intangible Asset Acquisition Opportunity

Available Retail Segment IP Assets

Party Halloween City

  • 90+ U.S. & International Trademarks
  • 10M+ Opt-In Customer Database
  • Social Media Accounts
  • 140+ Domain Names
  • 90+ U.S. Registered Copyrights
  • 1 U.S. Patent

Available Wholesale Segment IP Assets

Amscan

  • 180+ U.S. & International Trademarks
  • Wholesale Customer Database
  • Social Media Accounts
  • 30+ Domain Names
  • 250+ U.S. Registered Copyrights
  • Interests in Production Tooling & Molds
  • Digital Designs, Patterns, & Artwork
  • 7 U.S. and CAN Patents
Important Dates

Bid Deadline: February 4, 2025

Auction: February 6, 2025

Sale Hearing: February 26, 2025

History

Party City is a global leader in the celebrations industry, with omnichannel offerings spanning more than 70 countries around the world at its height. Founded in 1986, Party City has cemented itself over the decades as the most recognizable party and celebrations supplier through a rich history interacting with consumers under both Party City® and Halloween City® banners, and with wholesale customers through Amscan®, an industry leader in the design and manufacturing of celebration décor, tableware, costumes, and accessories. After being acquired by a subsidiary of AAH Holdings (owner of Amscan) in 2005, Party City began to consolidate the space through acquisitions including Factory Card and Party Outlet, Designware, iParty, Party Galaxy, and more. Party City went public in 2015.

Historical Financial Performance

Party City Net Sales FY20 – FY24 (Jan-Nov)

Party City has 2 reportable segments.

  • The Retail segment includes sales from, at its peak, approx. 800 company-operated and franchise retail stores and online sales through partycity.com and halloweencity.com.
  • The Wholesale segment includes sales from its Amscan division to retail outlets worldwide.

Copy of Streambank GB Present Party City IP Acq Opp Jan 2025 (3)

Party City U.S. Store Sales FY23

For retail store locations in the U.S. for FY23, the Northeast, California, and Texas generated the highest sales.

Top 7 Generating States

Copy of Streambank GB Present Party City IP Acq Opp Jan 2025 (2)

Retail Sales by Department Dec24 LTM*

Copy of Streambank GB Present Party City IP Acq Opp Jan 2025 (4)

Wholesale Sales by Customer Profile FY24 (Jan-Nov)*

In 2019, Party City sold its Canadian stores and operations to Canadian Tire, in a deal that included an ongoing exclusive supply agreement.

Copy of Streambank GB Present Party City IP Acq Opp Jan 2025 (5)

Contact

Contact us at [email protected] 

Process & Bidding Participation

Participation & Bidding: Interested parties should reach out to Agent immediately. Additional information is available in a virtual data room to parties under NDA. Bids may be permitted for all of the Debtors’ intangible assets, or for subsets of the assets (e.g., the intangible assets supporting only the retail segment of the business or the wholesale segment of the business).

Approvals: Agent’s retention, and any potential designation of a stalking horse bidder, stalking horse bid protections, or transaction(s) related to this opportunity are subject to Bankruptcy Court approval.

Bankruptcy: Party City Holdings Inc. and its affiliates are debtors-in-possession (collectively, “Debtors”) in voluntary chapter 11 cases pending before the United States Bankruptcy Court for the Southern District of Texas, jointly administered under Case No. 24-90621 (ARP).

Agents: Hilco Streambank and Gordon Brothers (collectively, “Agent”) have been jointly retained to manage the sale of the assets described herein. The Debtors have retained agents to separately manage the sale of their inventory and real estate leases.

Disclaimer: Debtors and Agent and their respective affiliates, agents, professionals, and representatives expressly disclaim any and all liability for information supplied to you, either written or oral. No representation or warranty, express or implied, is made as to the accuracy or completeness of such information or as to the existence, validity, or completeness of any of the assets described herein. Agent has not made an independent appraisal of any of the assets or liabilities. Any materials or information provided, whether written or oral, do not constitute an offer or solicitation of an offer of any kind to buy or sell shares or any other securities or any assets or the business described herein in any jurisdiction. Agent does not provide legal, accounting, or tax advice. Each recipient should make an independent assessment of the materials and information provided.

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