Elizabeth joined the Hilco Real Estate team in 2017, bringing a diverse and effective marketing and communications background. In her current role with HRE, Elizabeth actively researches and implements organic and paid acquisition channels, from content creation to lead generation campaigns. Her hands-on approach extends to overseeing production teams, approving marketing collateral, and maintaining brand consistency.
With a robust skill set that includes proficiency in Google Suite, Microsoft Office, Adobe Creative Suite, QuickBooks along with certifications in Google Analytics, Google Ads, Semrush, HubSpot and more, Elizabeth is well-equipped to tackle the challenges of her role. She proves her versatility and ability to adapt to different industries by leveraging her previous roles as a project coordinator and editorial coordinator, where she successfully managed and marketed large-scale associations, their annual multimillion-dollar medical education conferences, and simultaneously produced accompanying advertising collateral in house.
While at HRE, Elizabeth has been instrumental in streamlining sale processes, implementing agile project management approaches and tools, and evaluating marketing strategies across diverse property deals. She is a results-driven professional with a keen eye for detail, a strategic mindset, and a passion for delivering impactful marketing solutions. Her wealth of experience and distinct skills make her a valuable asset in any dynamic environment.
Elizabeth earned a bachelor’s degree in linguistics and a second bachelor’s in journalism from the University of Iowa.