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Hilco Brands

Investing in and Revitalizing Iconic Brands

  • 3737+

    Current Investments

  • 4646+

    Portfolio Exits

  • $650650M+

    Capital Deployed

Get to know Hilco Brands

Hilco Brands specializes in the acquisition and re-positioning of under-leveraged iconic consumer and retail brands and/or brand IP. Our approach is to deliver strategic, operational, and investment capital solutions to restore or reintroduce consumer and retail brands to profitability, accelerated growth and significantly enhanced value. Hilco Brands has deep expertise in converting highly recognized and iconic brand IP into profitable licensing businesses across the globe including Catherine Malandrino, Justice, bebe, kensie, Off-White, Limited too, Brookstone, Scotch & Soda, and English Laundry. Our investments focus on consumer/retail brand intellectual property and brand operating companies that often need revitalization but have maintained strong recognizable brand identity and heritage.

Our brand leadership team offers a diverse background of consumer investing and operating expertise that assists, guides and/or installs company management or licensing management to unlock the true potential of these iconic brands. Over 30 years Hilco Brands has successfully invested in both traditional “growth” and “restructuring/turnaround” situations in the public and private sectors.

Hilco Brands Portfolio
Bluestar Alliance
Founded in 2006, Bluestar owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution. This portfolio consists of major department store retail brands including Catherine Malandrino, Justice, bebe, kensie, Off-White, Limited too, Brookstone, Scotch & Soda, and English Laundry.
Bluestar Alliance Learn More
Bandier
Founded in 2014, the company has a wide range of clothing, footwear, & accessories designed by emerging brands, enabling women to purchase luxury clothing & sportswear in a convenient, hassle-free manner.
Bandier Learn More
Win Brands
Win Brands is a modern brand holding company that specializes in buying and building brands by acquiring exceptional, customer-focused companies with a curated portfolio of businesses.
Win Brands Learn More
P448
P448 is an Italian footwear brand rooted in the belief that eclecticism, design innovation and experimentation lie at the heart of self-expression.
P448 Learn More
Le Tigre
The Le Tigre brand successfully became one of the most recognized apparel icons for several decades, with a range of designs that all carried the “leaping tiger” logo.
Le Tigre Learn More
MUNICIPAL
StreetTrend (a Hilco Global Company) and leading footwear design, manufacturing, distribution, and retail business known for its P448 luxury sneakers has a strategic partnership with apparel brand MUNICIPAL to develop an exclusive line of sneakers.
MUNICIPAL Learn More
Longaberger
Longaberger, founded by Dave Longaberger in 1973, is an American home and collectibles brand known for artisanal handcrafted and home décor products.
Longaberger Learn More
Haute Hippie
The Haute Hippie brand is known for its strong fashion-forward designs targeting the well-traveled woman with an international flair and a comfortable bohemian style.
Haute Hippie Learn More
Under the Canopy
Under the Canopy is grounded in sustainable production. The brand makes beautiful, affordable, authentic home and lifestyle products that make the earth — and every room in your home safer, healthier, & more stylish.
Under the Canopy Learn More
StreetTrend LLC
StreetTrend LLC is a house of new global brands in the men’s and women’s fashion sector, with a focus on footwear (from sneakers to lifestyle) for the consumer who seeks fashion, technology and fit.
StreetTrend LLC Learn More
Altec Lansing
Altec Lansing has been innovating since 1927. Altec Lansing is an American audio electronics company providing speakers and associated audio electronics for professional, home, automotive, and multimedia applications.
Altec Lansing Learn More
PowerBilt
The brand was previously owned by Hillerich & Bradsby, the owners of the Louisville Slugger bat brand. PowerBilt is a golf brand with a rich 100-year history.
PowerBilt Learn More
Denby
Established in 1809, Denby Pottery Company manufactures high-quality stoneware from its Derbyshire factory, where it also welcomes 250,000 visitors a year to the Denby Visitor Centre.
Denby Learn More
Halston
Halston is an iconic luxury fashion brand. Throughout its history, Halston has launched some of the most influential fashion trends and inspired some of the most renowned creative designers in the fashion industry.
Halston Learn More
Xcel Brands
XCEL is a consumer products and live streaming media company generating over $500 Million in annual retail sales.
Xcel Brands Learn More
Misco
Improving lives by being the preferred US manufacturer of cleaning solutions and coatings.
Misco Learn More
Clipper Marine
UK leading new and used boats sales website. Specialists in yachts and motor boats.
Clipper Marine Learn More
Swims
SWIMS debuted their vibrant update of the galosh in 2006; its instant success soon spawned a range of innovative, weather-friendly footwear and apparel, enabling people to take on the world—whatever the weather.
Swims Learn More
Christopher & Banks
Focusing on putting Her first by providing customers with the design, value and service which helps her look and feel amazing, in everyday life and in her most special moments.
Christopher & Banks Learn More
Homebase
The Home and Garden Experts. From gardening, decorating, repairing and home furnishing, to kitchens, bathrooms and fitted bedrooms, they've got it all!
Homebase Learn More
Carbon38
Carbon38 offers a thoughtful collection of 80+ global brands, both established and emerging, while partnering with forward-thinking labels and artists to create essential lifestyle pieces.
Carbon38 Learn More
bandier store

For over 30 years Hilco Brands has built one of the most successful and comprehensive consumer and retail brand practices servicing the marketplace.  We offer unique and customized solutions, including the following:

  1. Accurate brand valuation analysis and expertise
  2. Extensive toolbox of operating strategies and management teams to help maximize brand value
  3. Investment capital to expand and support growth
  4. Proven advisory and consulting practice to support and revitalize the business
Hilco Brands Leaders
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Headshot Gary.Epstein 1 1
Hilco 3 12 24

Of all the assets a company owns, the brand reputation is the most important and the toughest asset to build and sustain. Management changes. Factories shut down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Building a strong and sustainable brand perception is the true foundation on which business leaders can build enduring, profitable growth.

Gary C. Epstein
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Executive Vice President at Hilco Brands

gepstein@hilcoglobal.com phone vcard linkedin

Of all the assets a company owns, the brand reputation is the most important and the toughest asset to build and sustain. Management changes. Factories shut down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Building a strong and sustainable brand perception is the true foundation on which business leaders can build enduring, profitable growth.

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Eric W. Kaup
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Executive Vice President at Hilco Brands

ekaup@hilcoglobal.com phone vcard linkedin
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Hilco Brands Leaders
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Headshot Jeffrey.Hecktman 2

Jeffrey B. Hecktman

Executive Chairman, Chief Executive Officer and Founder
Hilco Brands
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David Peress web

David Peress

Executive Vice President
Hilco Brands
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dperess@hilcoglobal.com phone vcard linkedin
Headshot Jarrod.Anderson

Jarrod Anderson

Senior Vice President
Hilco Brands
janderson@hilcoglobal.com phone vcard linkedin
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Hilco.Geoff .Frankel

Geoffrey Frankel

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gfrankel@hilcocf.com phone vcard linkedin
Brands Page logo grid (1)

Prior portfolio brands and companies that Hilco Brands has successfully grown and sold include:

Hilco Revitalized Brands Strategic Buyer
  • Polaroid
  • Bombay Brands
  • Ellen Tracy®
  • Caribbean Joe®
  • The Sharper Image®
  • Tommy Armour Golf® & Ram Golf
  • Bob Marley
  • Linen’s and Things
  • The Bargain Shop
  • HMV
  • Otto International
  • Sequential Brands Group (OTC:SQBG)
  • Iconix Brand Group (NASDAQ: ICON)
  • The Sports Authority
  • Sycamore Capital
  • Golden Gate Capital
  • Designer Brands Inc.
  • Pohlad Family
  • Cath Kidston
P448 Launches its Next Invasive Skins Capsule with the Ta‘ape Fish Utilizing Innovative Chromium-Free Tanning Process
P448 Launches its Next Invasive Skins Capsule with the Ta‘ape Fish Utilizing Innovative Chromium-Free Tanning Process

Partnering with Nonprofit Conservation International, P448 Continues Its Mission to Educate & Bring Awareness to the Use of Invasive Fish Skins as an Emerging Trim Material in Sustainable Footwear Manufacturing ...

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P448 Announces its International Expansion with New Division P448 Europa A Joint Venture Partnership with the Camp Brands
P448 Announces its International Expansion with New Division P448 Europa A Joint Venture Partnership with the Camp Brands

This new alliance will expand the P448 wholesale & retail footprint in European markets, as well as manufacture & market P448 branded apparel P448 proudly announces its joint venture partnership ...

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