Brand Revitalization & Licensing
Revitalizing once prominent and successful brands is as much an art form as it is a skill. Our experienced brand team at Hilco Global expertly balances these two attributes to both identify the intrinsic value and cultivate the potential of a wide range of brands and their associated intellectual property.
Leadership & Resources
With decades of hands-on brand building and licensing experience, and numerous success stories under our belts, we leverage a unique combination of extensive industry, operational and financial advisory expertise to acquire and build value for consumer products brands and the companies behind them.
Backed by the full financial and operational resource of Hilco Global, as well as a number of major institutional investors and high net worth individuals, we directly Invest in both healthy and distressed consumer brand businesses. These investments typically involve Hilco either taking a majority control position or acquiring specific company assets such as intellectual property.