Shahar Fridman is a marketing leader with expertise in B2B and B2C marketing, focusing on demand generation, paid media and revenue scaling across various industries including Professional Services, SaaS, Fintech, Auto and Pharma. His approach involves integrating growth marketing strategies and managing global campaigns to enhance brand visibility and performance.
Shahar has built marketing teams and initiatives that significantly increased brand awareness, pipeline and conversions both at leading agencies (Such as WPP, UM and Starcom) and in house (Similarweb and Hilco). His leadership extends to developing comprehensive paid media strategies and spearheading cross-functional projects that foster team collaboration and business growth.
He holds a Master of Arts in Corporate Communication from Baruch College, and a Bachelor of Arts in Communication and Political Studies from Bar-Ilan University. Shahar also teaches MBA students at Zicklin School of Business, focusing on performance marketing and digital transformation.
Outside of work, Shahar is passionate about music, cycling, fitness, and cooking. His blend of professional expertise and personal interests contributes to his effective leadership at Hilco Streambank, where he continues to foster innovative marketing solutions.
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B.A.
Bar-Ilan University -
M.A.
Baruch College
Delivering Industry-Leading Return on Intangible Assets