Hilco Streambank’s Role
On the heels of its second bankruptcy filing, KB Toys retained Streambank LLC to market for sale the intellectual property assets of KB Toys. The assets for sale included the company’s U.S. and international trademarks and domain name.
Founded by the Kaufman Brothers in 1946, the brand shifted its product focus from candy to toys, ultimately becoming one of the most prestigious specialty retail companies in the United States. At its peak, the company operated over 1,300 retail stores and additional stores-in-a-store for a national pharmacy chain. Prior to its bankruptcy filing, KB Toys outsourced its e-commerce operations to Amazon, which provided product and fulfilment for kbtoys.com.
Hilco Streambank Closed the Deal
Following an auction, Toys ”R” Us, a long-time competitor of KB Toys, purchased the intellectual property assets for $2.1 million.