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Naartjie Custom Kids, Inc.


Naartjie Custom Kids, Inc. retained Hilco Streambank to market and sell its intellectual property assets as part of its chapter 11 bankruptcy case. The assets being sold included the Naartjie® and Naartjie Kids® trademarks, domain names, e-commerce platform and customer data.

Founded in 1989 in Cape Town, South Africa, Naartjie has become a well-known and leading provider of fashionable children’s clothing, accessories and footwear. Its apparel provides an alternative to the basics-dominated children’s clothing brands.

Over a truncated one-month period, Hilco Streambank ran a marketing campaign for the Naartjie intellectual property property assets. Truworths Limited submitted a winning bid of $2.7 million for the asset package.


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