Naartjie Custom Kids, Inc.
![Naartjiekids](https://hilcoglobal.com/wp-content/uploads/2023/08/Naartjiekids.png)
Naartjie Custom Kids, Inc. retained Hilco Streambank to market and sell its intellectual property assets as part of its chapter 11 bankruptcy case. The assets being sold included the Naartjie® and Naartjie Kids® trademarks, domain names, e-commerce platform and customer data.
Founded in 1989 in Cape Town, South Africa, Naartjie has become a well-known and leading provider of fashionable children’s clothing, accessories and footwear. Its apparel provides an alternative to the basics-dominated children’s clothing brands.
Over a truncated one-month period, Hilco Streambank ran a marketing campaign for the Naartjie intellectual property property assets. Truworths Limited submitted a winning bid of $2.7 million for the asset package.
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