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Renowned UK Children’s Furniture and Toy Retailer

Furniture and Toy

Hilco is delighted to offer for sale the business and assets of a renowned UK children’s furniture and toy retailer (the “Company”).

A renowned UK-based business with a proven track record of success and an exceptionally strong brand presence, The Company is trusted by families throughout the UK. Established over two decades ago, the Company has grown steadily over the years, becoming a market leader in providing premium-quality products for children and families. From its humble beginnings as a small start-up, the Company’s dedication to excellence and innovation has fuelled its expansion into a well-respected brand with a nationwide presence. This history of success is a testament to the Company’s strong foundation and ability to adapt to evolving market demands.

Children's Furniture and Toy Retailer

Deadline Passed

The Company boasts impressive brand recognition, known for its commitment to quality, functionality, and style. Its reputation for delivering exceptional products and outstanding customer service has earned the trust and loyalty of countless families. Its established brand identity provides a competitive edge in the market and lays the groundwork for continued success and expansion. One of the Company’s strengths lies in its diverse product portfolio, ranging from furniture and storage solutions to toys, covering a wide range of family needs. This diversity not only provides multiple revenue streams but also ensures resilience against market fluctuations in any specific sector.

The Company has a robust digital presence, having established its popular e-commerce website that has generated over 90k orders in the last 12 months, with an average order value of c. £105, converting to millions of pounds in revenue. The Company has also amassed a social media following of over 179k followers across all the leading platforms. The Company’s excellent digital presence offers a significant advantage in reaching a wider audience and driving sales. Moreover, there is potential to explore physical retail expansion, further solidifying its market presence.

This acquisition opportunity offers a chance to join a proven success story and a leader in the children’s products and home furnishings industry, acquiring the business and assets of a Company with a strong brand and legacy, a loyal customer base, and a vision for the future. With the Company’s already firm position in the industry, we offer the opportunity to join the Company on its journey to market dominance.

Business Assets

Highlights of the business include:

  • Brand: A respected and multiple award-winning brand in the children’s product industry, with a strong design, sourcing and manufacturing capability. The Company’s steadfast focus on quality, functionality, and style, combined with a sincere dedication to enriching parenting experiences, positions it as a favoured option for consumers across the UK, with potential for international expansion.
  • Lucrative Income Model: The Company maintains a strong online revenue stream through its e-commerce store. The Company has an established customer base of c. 75k active customers, an average order value of over £100 (B2C), 237k subscribers, and B2B revenue.
  • Attractive Intellectual Property Portfolio: The Company has developed an extensive intellectual property portfolio to protect its competitive advantage in the market. The Company’s intellectual property portfolio includes an international trade mark portfolio, legal protections for its vast array of product designs, branded domain names, popular social media accounts, an extensive customer database, a database of c. 30 key suppliers and the Company’s elegantly-designed e-commerce website.
  • Stock: The Company also holds c. £1.5m worth of stock at cost.
  • Growth Opportunities: Including physical retail, expansion of its B2B channel, and International.
Sale Process

Offers are due Wednesday 23 August 2023, 4pm BST.

Please register your interest and direct any questions in the first instance to Alexander Muir (+44 (0) 7593 562 917, of Hilco, who will be able to provide access to further information on signing of a confidentiality agreement and answer any questions you have at this stage.

Bids are to be directed in writing to Hilco. A Bid Submission Form is available on request. Terms and conditions related to the sale can be found at our listing.

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