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StreetTrend LLC is a house of new global brands in the men’s and women’s fashion sector, with a focus on footwear (from sneakers to lifestyle) for the consumer who seeks fashion, technology and fit. StreetTrend currently designs, markets, and sells high-end shoes through its P448 brand.

P448 is an Italian footwear brand rooted in the belief that eclecticism, design innovation, and experimentation lie at the heart of self-expression. The brand operates its own direct-to-consumer e-commerce channels and through key retail partners such as Nordstrom, Le Bon Marché, Holt Renfrew, Luisa Via Roma, and La Rinascente.

The price-value proposition and enhanced comfort features provided by P448 set it apart from competitors, such as Golden Goose, Axel Arigato & Veja, paving the way for the brand to take significant market share. StreetTrend LLC operates through global facilities located in the USA (NYC Metro), Italy, and Spain. StreetTrend LLC is a joint venture partnership with the financial services and brand investment firm Hilco Global and Wayne Kulkin.

Mark Wahlberg has recently become a strategic investor in P448, having taken a significant minority stake in the business.