87 % Limited
Hilco is seeking offers to acquire the intellectual property assets and tangible assets of 87 % Limited (“87%” or the “Company”) on behalf of the Company’s Proposed Liquidator, Rob Horton of R2 Advisory.
September 24 2024, 12pm BST
Founded in 2007, 87% developed a pioneering employee well-being platform that focuses on enhancing workplace mental well-being through innovative, data-driven solutions. The Company was established by a team of experts in psychology, technology, and business, united by a shared vision to revolutionise how organisations approach mental health. Operating under the distinctive “87%” brand name, the Company derived its name from the statistic that 87% of people have experienced at least one symptom of poor mental health in their lifetime, highlighting the widespread nature of mental health issues and the importance of addressing them proactively.
87% positioned itself as a leader in the employee wellbeing sector, leveraging cutting-edge technology to provide organisations with unique insights into the mental health of their workforce. The Company’s primary offering was a comprehensive well-being platform that combines measurement, diagnosis, and personalised intervention strategies to support both employers and employees. 87% began with the development of the Company’s proprietary Mental Fitness App (the “App”), a tool designed to empower individuals to continuously monitor and improve their mental wellbeing. The App, along with the broader wellbeing platform, offers personalised action plans, a range of educational resources, and interactive tools that help users build resilience and maintain mental fitness. The Company’s solutions are underpinned by thorough psychological research, ensuring that every recommendation is evidence-based and tailored to the unique needs of each user.
In addition to its core platform, the Company developed a Wellbeing Dashboard for organisations, providing employers with detailed analytics and insights into the wellbeing of their staff, allowing them to identify areas of concern, assess risks, and implement targeted interventions. The dashboard’s ability to segment data by demographics such as age, gender, and role enables employers to address specific issues within different parts of their workforce, thereby fostering a more supportive and productive work environment.
87%’s innovative approach to workplace mental health did not go unnoticed, with the Company and its solutions receiving several prestigious awards, including the Best Mobile Technology Award at the GoTech Awards 2022 and the Best Mental Health & Wellbeing Platform at the Global 100 Awards 2022. The Company primarily operated through a B2B model, partnering with organisations across various industries, including healthcare, creative industries, and corporate sectors. 87%’s clients benefited from its ability to deliver actionable insights that improve employee well-being, reduce absenteeism, and enhance overall productivity.
This acquisition opportunity presents a unique opportunity to secure a leadership position in the growing field of workplace mental health. With its fully developed technology, established brand, and proven track record, the Company has produced a comprehensive solution for organisations looking to enhance employee wellbeing and drive performance through a healthier, more engaged workforce.
The 87 % Brand
Founded in 2017 with the goal to improve employee mental well-being, 87% has quickly established itself as a leader in the corporate wellness industry. Through a combination of various tools and services, 87% offer companies insights to enhance the mental health of their workforce.
The 87% Limited brand has made a significant impact in the market, having frequently featured in numerous industry articles and reports. The brand has also received several esteemed awards, such as the Best Mobile Technology award at the GoTech Awards 2022 and the award for Best Mental Health and Wellbeing Platform at the Global 100 Awards 2022.
The brand’s partnerships with leading organisations, such as AVIVA and the London Stock Exchange, have enabled them to expand their platform’s reach and allowed them to provide tailored mental health solutions to a wide audience, further solidifying the brand’s position in the industry.
Acquiring the 87% brand offers the chance to capitalise on the growing demand for employee wellness programmes. With its proven track record of blending scientific research with innovative technology, 87% is well-positioned to lead the future of workplace mental health.
Trade Marks
The Company holds a UK-registered trade mark covering the “3ForMe” brand name. The Company also likely holds rights in unregistered trade marks protecting the “87%” brand name and logo.
A full trade mark schedule is available via a virtual data room.
Technology and App
The Company’s technology was central to its pioneering approach to workplace mental wellbeing. At the heart of this is the App, designed to empower individuals to monitor and improve their mental health on an ongoing basis. The App offers a range of features, including personalised action plans, educational resources, and interactive tools that are underpinned by rigorous psychological research. Each element of the App is tailored to the unique needs of its users, ensuring that recommendations are both relevant and effective.
The App is a key component of the broader 87% wellbeing platform, which integrates seamlessly with the Wellbeing Dashboard developed for organisational use, providing employers with detailed analytics and insights into the wellbeing of their workforce and allowing for segmentation of data by various demographics, such as age, gender, and role, enabling targeted interventions and fostering a more supportive and productive work environment.
The Company’s technology, including the App and the Wellbeing Dashboard, is available for acquisition, representing a unique opportunity for organisations to leverage a fully developed, award-winning solution to enhance employee wellbeing.
Domain Names and Website Content
The Company holds the primary 87percent.co.uk domain name, along with a range of other 87%-branded and miscellaneous domain names.
A full domain name schedule is available via a virtual data room.
The Company holds the copyright to the content hosted in its domains.
Social Media Accounts
Rights in TikTok, Instagram, Facebook, LinkedIn, Vimeo and YouTube social media accounts are also available to acquire.
A full social media schedule is available via a virtual data room.
Client Data
The Company’s database of its ten key former clients is available for acquisition, including names and contact details.
Subscriber Data
The Company’s database of former subscribers, held in HubSpot, is available for acquisition.
Machinery & Business Assets
A range of Company-held laptops are available for acquisition.
Full details on the Company’s tangible assets are available via a virtual data room.
Please note that the deadline for bids is Tuesday 24 September 2024 at 12pm BST.
All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room of further information on signing a confidentiality agreement.
The Proposed Liquidator acts as an agent of the Company and without personal liability.
The bidder acknowledges that Hilco acts as an agent for the Proposed Liquidator who offers for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Proposed Liquidator, and bidders are deemed to have carried out their own due diligence.
VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. A buyer’s premium of 10% of the sale price is payable by the winning bidder. Legal completion to occur within 5 business days of bid acceptance. Hilco’s full Terms and Conditions apply.
