Hilco Streambank’s Role
hhgregg, a nationally recognized and trusted retailer of household appliances, consumer electronics, furniture and mattresses, retained Hilco Streambank to market its intellectual property assets. In 2016, the company generated approximately $1.8 billion in total revenue through 229 retail locations and its e-commerce platform.
Hilco Streambank Canvassed the Marketplace
The offering included HH Gregg’s various trademarks, domain names, social media profiles, and a robust customer database.
Hilco Streambank Closed the Deals
Over a 3-month period, Hilco Streambank developed a comprehensive sales and marketing plan and materials that were sent to over 300 potential buyers. Following an auction, the high bid submitted by Valor Group of $400,000 was designated as the successful bid. In 2019, the new owner began re-opening hhgregg brick and mortar locations to complement its e-commerce offering at hhgregg.com.